Larry Farley ran moonshine in West Virginia until he felt he would surely go to jail. Instead he enlisted in U.S. Navy and was schooled in refrigeration. His wife Susie had been working at Morton’s Frozen Foods for five years when Larry got out of the Navy. Larry made a friendly wager with his wife that he would start making more money than she had been making. To say the least, it happened. While working full time at Morton’s Frozen Foods Larry did a few part time jobs, like a meat packing plant and building an ice skating rink.
Freezing Equipment Sales (FES) had a few service technicians working at Morton’s, and they shared that FES was looking for some good help. So off to York Pennsylvania they went. While working for F.E.S. Larry traveled the world installing and servicing refrigeration systems. His specialty was trouble shooting if no one else could fix it, Farley could and this was his ever-growing legend.
In 1971 Larry came to Florida on a service call, he fell in love with the weather and was determined to remain in Florida. Larry got a job with the local Vilter representative. After seven years Larry decided to try it on his own. Larry was told that “You will never make it in this business driving that ugly truck and wearing those bib overalls!” This ultimately became Farley’s first logo.
So in 1978 Larry and Susie mortgaged the house, set up shop and purchased their first load of equipment. The first compressor that was sold has been purchased back and is now in front of our office. Larry and Susie started the business to give a personal touch service at a fair price. Larry and Susie’s personal goal of paying the bills and supporting their two sons, Jake and Arlie, was achieved beyond imagination.
Well as this story goes “all ain’t a bed of roses.” In 1987 a massive fire in Eustis, FL, at the Farley home and shop, left the family with the loss of everything they owned except for the clothes on their back and Larry’s ugly service truck. Larry and Susie moved the business to Astatula and rebuilt. In 1993 Larry was loading some equipment and broke his back, it was at this time Jake and Arlie stepped up to keep Farley’s running as usual and maintain their parents philosophy “Personal Touch Service”.
On April 4 2001 Larry Farley passed away. But we can say “heaven is a cooler place because we know they have one of the best refrigeration service men.” Larry’s ugly truck is still in the same spot he parked it prior to his passing. Since Jake and Arlie took over, Farley’s sells new equipment but specializes in aftermarket parts and reconditioned compressors. Farley’s is constantly adding to the ever-increasing line of parts and products.
In 2005, both the IIAR and RETA national conventions were held in Florida. That was the perfect storm for our small company, to have national attention. We set up a booth and have grown every year since.
We strive to keep our overhead low. We buy in quantity and pass on the savings. We have to thank our customers for our success and growth. We are thankful for our many blessings. After many requests and much thought we have assembled the first catalog.